Authors - Sabina Sehajpal, Ravneet Kaur, Ajay Singh, Mukul Bhatnagar Abstract - This research elucidates the transformative potential of big data analytics and artificial intelligence in optimising health insurance claims and risk assessment by employing an empirically robust framework encompassing reliability and validity metrics, Heterotrait-Monotrait Ratio (HTMT) analysis, and bootstrapping to unravel the intricate interdependencies among constructs such as AI model accuracy, claims processing efficiency, cost efficiency, data quality, fraud detection accuracy, system usability, and user trust interface, thereby advancing a comprehensive understanding of the systemic synergies that enhance predictive precision, operational scalability, and equitable resource allocation within the healthcare financing paradigm.
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