Authors - Ruby Chanda, Rahul Dhaigude Abstract - There is a need to map, analyse, and visually convey a product's environmental impact over its complete life cycle or a specific aspect of it, given the urgency with which climate change must be addressed. If "what-if" scenarios can be additionally supported this can accelerate decision making towards improved environmental outcomes. Practically such outcomes need to also understand the economic ramifications so the map needs to support a mix of environmental and operational efficiency metrics. This paper explores the adaptation of a leading commercial value stream mapping software (eVSM Mix) for this purpose. Value stream maps come from the Lean domain and provide a high level view of the activities required to provide customer value. The work involved has technical and marketing aspects tied to a new product introduction and to a new customer segment.