Authors - Jay Bhatt, Bimal Patel, Anshuman Prajapati, Jalpesh Vasa Abstract - Software engineering has progressed extensively, adopting structured methodologies and systematic frameworks for developing reliable, scalable, and efficient systems. A key advancement has been the introduction of software process models, which guide development activities. Traditional models use linear, sequential phases, but are rigid and less suited for projects with changing requirements. To address dynamic market demands and evolving business needs, the Agile methodology emerged, providing an iterative, flexible approach to software development. Agile promotes incremental delivery, collaborative team dynamics, and continuous customer feedback, making it highly effective in rapidly changing environments. Agile methodologies have expanded beyond software development into industries like media. With fast-evolving technology and shifting audience behaviors, media companies are under pressure to innovate. BBC News adopted Agile to overhaul its content production and delivery processes. This transition has improved newsroom agility, enabling faster response times, fostering cross-functional collaboration, and enhancing iteration capabilities in digital media workflows. The shift to Agile represents a strategic transformation, positioning BBC News to adapt to audience demands and technological advancements. This paper investigates the integration of Agile at BBC News, detailing the operational benefits, challenges, and the methodology’s influence on sustaining their leadership in the competitive news industry.
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