Authors - Ankit Aal, Priyanka Patel Abstract - In today’s interconnected world, ignoring ethical decision-making can have dire consequences. As businesses expand and globalize, the pressure to cut corners and maximize profits can lead to severe ethical breaches. William C. Butcher, retired chairman of the Chase Manhattan Corporation, highlighted the growing recognition that ethics in business is not a luxury but a necessity. Rooted in the concept of “ethos,” the importance of ethics has evolved, especially as business practices have become more complex. Over the decades, unethical business behavior has left a significant mark: the 1960s were defined by social upheaval, the 1980s by rampant financial scandals, and the 1990s by the challenges of a newly globalized economy. However, the rapid growth of markets was paralleled by troubling issues such as the exploitation of child labor, environmental degradation, and product counterfeiting. The 21st century introduced even more sophisticated threats—cybercrimes, intellectual property theft, and workplace discrimination—placing companies at greater risk if they neglected ethical practices. Despite the increasing awareness of these challenges, many businesses still struggle to balance profit with principle. Those that fail to integrate ethics into their strategies risk damaging their reputation, alienating customers, and facing legal repercussions. On the other hand, companies that proactively embrace ethical standards benefit from increased trust, a loyal workforce, and sustainable profitability. As ethics become an integral part of strategic business planning, they act not only as a safeguard against malpractice but also as a catalyst for long-term success in the global marketplace.