Authors - Sneha Singh, Deepak Kaushal, Bhupinder Preet bedi, Sanjay Taneja, Pawan Kumar Abstract - An ever-increasing number of individuals from all over the world are devoting a significant portion of their time to activities that take place in the digital realm, such as communicating with one another and looking for information. There is no denying the fact that social media platforms, which include Facebook, Twitter, sites like Instagram, and video sharing platforms like YouTube, play a vital role in the day-to-day lives of individuals, thereby altering the way in which people go about their routines. Over the past few years, electronic word-of-mouth communication, often known as eWOM, has seen a significant surge in popularity. Accordingly, the purpose of the study is to gain an understanding of the current situation regarding eWOM and social networks by means of a comprehensive review of the relevant literature. A comprehensive selection of 100 research studies was obtained from Scopus. The findings will offer a new direction to academicians in the future.
Open Zoom
